International Journal of Environmental Science and Development

Abstract—This paper focuses on the analysis of level of knowledge, awareness, and attitudes towards pro-environmental behaviors among people in Bangkok Metropolitan region. The sample study comprises of 326 respondents from 6 provinces in Thailand who had 15 years old and above which questionnaires were used as instrument of survey. The results of Pearson Correlation showed a significant relationship between awareness and attitude on pro-environmental behaviors among respondents. However, environment knowledge was not statistically significant correlated with other variables. Further analysis, Multiple Regression Analysis reveals a significant positive association between the respondents’ pro-environmental behaviors and the two determinant factors i.e. attitudes and awareness. This study contributes to the literature by explaining the links between environmental awareness, attitudes, knowledge and real pro-environmental behaviors and defines the strength and direction among these variables. The findings generated from the study could help environmental management planners to establish policies and standards in order to encourage sustainable development.

Index Terms—Awareness, behavior, environment, knowledge, sustainable.

W. Atthirawong is with the King Mongkut’s Institute of Technology Ladkrabang, Department of Statistics, Bangkok, Thailand (e-mail: walailaknoi@gmail.com).
W. Panprung is with the Management Science Department, Phranakhon Rajabhat University, Bangkok, Thailand (e-mail: noiwari@gmail.com).

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Cite: W. Atthirawong and W. Panprung, "Exploring Pro-environmental Behaviors among Thai People in Bangkok Metropolitan Region," International Journal of Environmental Science and Development vol. 9, no. 11, pp. 349-352, 2018.